A Swiss transplant to New York, I started out in corporate advertising in Zurich, picked up the thread in New York, cutting my teeth with advertising giants such as Ogilvy & Mather, Foote, Cone & Belding, mastering the ropes of media planning, project management, and emerging digital technologies.
Eventually transitioning into business development for a pioneering digital entertainment start up, my course has since been set as a producer of business and culture initiatives for a roster of international clients: building inroads between the realms of culture, science, technology and public diplomacy by integrating them with new media platforms and technologies.
With the digital boutique, Featurezoo, I co-founded, I am able to propel my client services as well as produce new content.